Sunday, June 22, 2014

Drive E-commerce Revenue with Interactive Rich Media Shopping Catalog

Nowadays, as the internet keeps growing rapidly, so does e-commerce. We talk much about e-commerce then what’s e-commerce precisely? E-commerce is short for Electronic Commerce. It is the buying and selling of goods and services or transmitting of data via electronic network like Internet. Anyway, there are four main categories of e-commerce activity. They are B2B (Business to Business), B2C (Business to Consumer), C2B (Consumer to Business) and C2C (Consumer to Consumer). Then do you know what should contain in an e-commerce strategy?

Navigation. A site with wonderful navigation can drive users’ attention and keep looking at the website. If you website navigation is hard to use or easy to confuse users, then it will make the visitor give up and leave to browser your website. Anyway, navigation plays an important role in leading users to take a look at website and know more about your product and service.

Customization. Embedding a page flipping digital catalog will high light your website in some ways. First of all, the digital catalog is super easy to read and share to social network. And then it can help you build and promote brand awareness via powerful social platform. What’s most important, you can attract users to read and buy via the rich media product catalog with You Tube video. If you are Mac users, no worries, there is a powerful Mac catalog maker named Flip PDF for Mac for you to create stunning user-friendly product catalog in minutes.

Integration. In order to provide a wonderful and perfect e-commerce experience, you site have to integrate with billing and order fulfillment, social networks and so on. However, it should be responsive and compatible on mobile devices. Then it will help you reach diverse audience effectively.

All in all, Flip PDF Professional is wonderful product catalog maker to impressive and practical digital catalog with ease. On one hand, it provides diverse multimedia contents for users to enrich digital catalog; on the other hand, your digital catalog can reach more audience via social network, embedding into website or blog and so on. 

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